In the most recent edition of Family Business Magazine, Accurate Box is featured talking about its growth and development since its founding in 1944. The article is titled “Family is part of the package at New Jersey box company” and is written by Patricia Olsen. See below for an excerpt from the article.
Marketing 101 teaches that packaging is an important part of marketing strategy, a tenet that has been a boon for Accurate Box Company of Paterson, NJ. The fourth-generation family business manufacturers corrugated packaging featuring “high graphics” that include up to seven colors.
Accurate Box serves a range of industries, such as food and beverage companies and the auto aftermarket. The company’s top customers include Kellogg’s, Keurig Green Mountain, Worthington Industries (a steel manufacturer), PepsiCo and Danone. Its products are used in e-commerce and for packaging of wares offered in big-box stores, to name a couple of examples.
…Accurate Box is not as large as its competitors, but that may not be true for long. “We’ve tripled in size in the last seven or eight years,” says CEO Lisa Hirsh, 60, who runs the company with her husband, Mark Schlossman, 62, vice president of sales. Daughter Samara Ronkowitz, 30, is the marketing and sales manager…
“Our competition may be integrated companies that have their own forests and make their own paper, but we’ve invested in the machines that can handle the burden of work we demand of them,” Hirsh says. “Because of that, we’re making, printing and gluing boxes much faster every hour. Everything about our operation is pretty much new and enhanced, which gives us an advantage.”
To read the full article in Family Business Magazine click here.